But the closer your title is to the front of your title tag, the better. Posts and pages with green bullets will help you improve the ranking of the pages on your website. Heres an example of this strategy in action (target keywordcontent marketing tools Keyword Frequency Keyword Frequency is just like it sounds: Its how many times your keyword appears in your content. For example, heres an infographic that I published on my site earlier this year: But I didnt stop there. Its perfectly fine to add an extra word or two to your URL or to have your keyword come after a subfolder. Put another way: when Google sees a page with pictures of blue widgets and green widgets it tells them: this page is about widgets. (In other words, how Google searchers interact with your content).
And find pages from your site that rank on the first page of Google. Adding the year to your title and description wont make or break your CTR. Nowadays, quality content is king. Rank In The Featured Snippets Youve probably noticed more and more Featured Snippets in the serps : And if youre like me, youre asking yourself: How can I get my content in the Featured Snippet? What do you want to tell your readers, or which central question do you want to answer?
In this chapter Ill show you four practical ways that you can improve your organic CTR. So my page would show up when people used terms like SEO keyword research tools. Proper headings also help your readers understand what a specific part of your text is about. And I can almost guarantee that youll come away with a handful of backlinks. You can see everywhere theyve guest posted: And you can use the same process to find interview opportunities (like podcasts). An easy way to get an insight into this is by looking at the search results for the search term you want to rank with. Use Review or FAQ Schema Schema doesnt directly help your SEO. This is something I spent A LOT of time on here at Backlinko.
Then, look at the Featured Snippet in Google for each of those terms. Second, increasing your CTR can drive more traffic to your site. Chunk Your Content In a perfect world visitors would read every word on your page. Use Unique, Keyword-Rich Meta Descriptions Googles Search Engine Optimization Starter Guide states that: And Google recently recommended that you write your own meta descriptions. And the best way to optimize your content for voice search? Push Content Above the Fold When someone lands on your site from Google, they want their answer fast.
That is, unless you use Google reverse image search: Bingo! But that keyword only appears once on the page. Even though this post is less than a year old, its already generated over 900 backlinks. The H1 tag is like a mini title tag. Finally, you need to optimize your content to rank in the Featured Snippet. But thats not always the case.
And when someone pogosticks, it sends a strong message to Google: I didnt like that result. Create Content Around Shoulder Niches Publishing high-quality content is one of the most important SEO tips. Optimize the length of your article Make sure your blog posts have a minimum of 300 words but keep the length of your article balanced. To write a readable and SEO-friendly blog post, you need to create a clear structure. So yeah, theres no need to go overboard here.
Because Mikes infographic got featured on a handful of authority blogs his clients traffic skyrocketed:. This will help you create a structured and readable blog post. It doesnt always make sense to do that. LSI keywords are synonyms that Google uses to determine a pages relevancy. This gives you access to all our courses and the Yoast SEO Premium plugin! Does traditional on-page SEO still make a difference in 2021? Chapter 9: Emerging Verticals in Search : Voice, local, image and video search represent new ways for users to find what theyre looking for. Lets get right into the strategies. In other words: Your page has to be exactly what a Google searcher wants.
Of course, there are always other things you can do to maximize the SEO friendliness of your post, but the most important thing is to just write very, very good posts! . There wasnt a single blog post on the first page. Just having a meta description might be enough. Otherwise, your page will likely be buried on the 3rd page. For some, writing for SEO purposes and writing to attract and captivate your audience seem like two conflicting goals. Heres the truth: Pogosticking can make or break your Google rankings. These were fresh domain names that had never been registered before. You should be able to summarize that main idea in one sentence. And as Ross Hudgens points out, results on the first page of Google for definition terms tend to answer the question: What is X?
Second, grab their headshot (you can usually find this on their LinkedIn profile) and pop it into Googles reverse image search. In simple terms, it means the process of improving your site to increase its visibility for relevant searches. Before publishing your post, make sure to let someone else read it first. Add a few Searches related to terms to your content. Webpage URL: And in the first 100 words of your content.
And if it makes sense, make one image optimized around your target keyword. We also discovered that 3rd party scripts (like Facebooks pixel) slows things down significantly. Delete Zombie Pages, zombie pages are pages on your site that dont bring in any traffic. But using certain types of Schema can hook you up with you Rich Snippets. Getting caught using these tactics can potentially result in a manual action penalty or even get your site delisted from the search index.
Imagine that you just published an article about The Keto Diet. These are all terms that I coined. So I simply added a twist where you pitch an infographic instead of a traditional guest post. Well, we recently ran a large-scale page speed study. And head over to the Performance Report: Next, hit Pages: This will show you which pages bring you the most traffic. According to this industry study, you need to already be on the first page to have any shot of getting a Featured Snippet.